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Category: Marketing

Integrating Corporate Social Responsibility Into Marketing Strategies

Companies are now expected to be socially responsible by consumers who actively seek out organizations making a concerted effort to improve the world. The incorporation of Corporate Social Responsibility (CSR) into marketing strategies is a key factor in transparency for organizations, with 88% of consumers wanting to know about the company's CSR efforts at the start of the customer journey. Another survey revealed that 87% of Americans will...

Mistakes you must avoid in e-commerce accounting

Accounting is all about numbers and numerical terms right. The fact is that mistakes tend to happen in accounting field as this business is associated with figure and numbers. You never know when you end up making mistakes in accounting field. So, the concerning matter here is that if you’re into e-commerce accounting, there are some mistakes that you must avoid committing. Unfortunately, accounting is that area that no one can ignore....